Online workshop

An insight to perceptions of product or service
are invaluable in gaining direction for identity design and brand positioning but in todays world what is the most
efficient way to acheive this?

The theory of the brand workshop is great – but do we want to troop off for a couple of days throw a load of mood boards around before we decide if our company is more akin to a Beamer or an Audi?

More recently, for our clients, we have been conducting the fundamentals of the brand workshop online.  THis has also given us the ability to conduct two tier surveys typically split at board level and general staff.

The evolution of our brand

When did companies in general think about building longevity
into there logos?
Have a squint here.

1997 Leaky tap in the plumbers house?
This what we kicked off with.

2005 The D and M elements looking very dated.
Also increasing importance of on-line presence gave rise to this development.

2008 Launch of RDMoby dealing with all our digital marketing.

2011 Hang on.  Its all under one roof – get it under one roof. That’s us now.

TRW case study

Most relevant findings from our on-line brand workshop with TRW were that whilst when describing their company in a paragraph all partners had a common goal, when doing it in a sentence descriptions were very indivdual.

The conclusion of three different elements linking to provide something unique gave rise to their identity. (coloured with a little bit of “we want to be seen as contemporary and forward thinking”)

DT Real Estate is born

Breaking the mould of Commercial Property Agency logos.  Niche practice with a different approach to business and different way of thinking.

A first in this market sector to have an animated logo for all digital applications. A simple device to immediately convey leading edge practices.

Analysis of your brand

What do your clients think of your brand?
Ever had any feedback – probably not.  Why not actually ask them you could simply send out a letter or email announcing you were considering a brand rationalistion and invite comments. Whether you are or not, everyone likes to comment and it could be a good piece of CRM.

After that get in touch if you want to take it forward or just ask our thoughts in the first place.

How we can up with the name

A contraction firm with the majority of their business centred in and around the M25. Contractor, Central, Concentrate and give it a whirl.  There was a blog in Building Magazine
that suggested “Some high flying branding consultants” (flatterers!) had just taken the failed Royal Mail rebrand Consignia played around with it a bit and charged the client a vast amount of money.

We are not, we didn’t and – I wish!

How we can up with the symbol

Triangle are the most important shapes in the construction industry  - mainly for their strength.  Blue was inherited from the parent company and the rest was us producing something we were proud of and thought fit for purpose.