Project Description

Allport Freight

HOW WE TACKLED THE BRIEF GIVEN TO US

Brief

This was the first major brand exercise RDM were commissioned to do – so it will always be on our site!  Back in 1998 working with Allport’s marketing director, Paul Kelly, this brand really established Allport as a serious player in the freight world.

The brand was enhanced with the corporate theme “Local Knowledge Worldwide”

  • Brand Development

  • Design for Print

  • Outdoor Advertising

  • Direct Mail

Deliverables

The brand was rolled out over all divisions and offices and utilised in a livery on all fleet vehicles

Brand develpoment
Fleet liveries
Printed Literature
Outdoor Advertising

Results

The rebrand and corporate theme positioned Allport as a major international freight services company and gave enhanced perception of the company’s core values.  The brand has more recently been updated to reflect corporate restructuring and name change.