Project Description
Allport Freight
HOW WE TACKLED THE BRIEF GIVEN TO US
Brief
This was the first major brand exercise RDM were commissioned to do – so it will always be on our site! Back in 1998 working with Allport’s marketing director, Paul Kelly, this brand really established Allport as a serious player in the freight world.
The brand was enhanced with the corporate theme “Local Knowledge Worldwide”
Brand Development
Design for Print
Outdoor Advertising
Direct Mail
Deliverables
The brand was rolled out over all divisions and offices and utilised in a livery on all fleet vehicles
Results
The rebrand and corporate theme positioned Allport as a major international freight services company and gave enhanced perception of the company’s core values. The brand has more recently been updated to reflect corporate restructuring and name change.