The Trauma Stewardship Programme
HOW WE TACKLED THE BRIEF GIVEN TO US
Brief
This brand was developed for a Trauma Sensitive Yoga practice and their product The Trauma Stewardship Programme
Following success of the TSP and its adoption by Bournemouth NHS, following a pilot scheme, a website was developed
Deliverables
The Trauma Stewardship Programme brand was rolled out over printed and digital marketing material and on to the development of the TSP website. A Digital Media Relations campaign is being planned for spring/summer 2021 when relaxation of lockdown rules allow the reintroduction of TSP classes
Results
The Royal Bournemouth NHS Trust approved the Trauma Stewardship Programme for adoption after the proven success of the pilot scheme. A combination of pressure on the NHS Critical Care teams and limited ability to hold realtime classes has put full scale marketing plans on the back burner for a while