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Brand Development

Allport Freight

This was the first major brand exercise RDM were commissioned to do – so it will always be on our site!  Back in 1998 working with Allport’s marketing director, Paul Kelly, this brand really established Allport as a serious player in the freight world. The brand was rolled out over all divisions and offices and utilised in a livery on all fleet vehicles. The brand was enhanced with the corporate theme “Local Knowledge Worldwide”

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