Hopfields
HOW WE TACKLED THE BRIEF GIVEN TO US
Brief
A brand developed for a new village in Worcester destined to provide 2,200 homes. The name was inherited from our clients Welbeck Strategic Land and Worcester Parish Council. The theme “A Place To Be” was added to reinforce messages of quality, identity and peace of mind.
Deliverables
The design exercise was undertaken in conjunction with our partners Cormack Advertising and involved a number of explored avenues before reaching this solution