Allport Freight
HOW WE TACKLED THE BRIEF GIVEN TO US
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Brief
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This was the first major brand exercise RDM were commissioned to do – so it will always be on our site! Back in 1998 working with Allport’s marketing director, Paul Kelly, this brand really established Allport as a serious player in the freight world.
The brand was enhanced with the corporate theme “Local Knowledge Worldwide”
Deliverables
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The brand was rolled out over all divisions and offices and utilised in a livery on all fleet vehicles
Results
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The rebrand and corporate theme positioned Allport as a major international freight services company and gave enhanced perception of the company’s core values. The brand has more recently been updated to reflect corporate restructuring and name change.