Brooklands
HOW WE TACKLED THE BRIEF GIVEN TO US
Brief
A development by Trafalgar House Developments this was an iconic business park of the 80’s and 90’s. At DA Marketing, GDA, GD&O and RDM advice was given on all aspects of marketing for various phases of this historic project
Deliverables
The size and duration of this product saw input on every aspect of the marketing mix: identity design, advertising (press and outdoor), direct mail, special promotions and PR.
Results
Not easy to analyse results on this one as Brooklands in itself has had numerous different development phases and associated marketing initiatives over twenty years or more.